It was more challenging than she expected, but she returned to Jamaica as the island's only SCMP. In May 2022 she took the opportunity of a short vacation in Toronto, Canada, to sit the exam. I also got great advice and encouragement from fellow members of the outgoing IABC Ethics Committee who had already been through the process." I enrolled in online training courses to plug gaps in my skills and knowledge and continued to volunteer as an assessor for the postgraduate course in integrated marketing and communications at a local university. "I pored over The IABC Guide for Practical Business Communication, the IABC code of ethics as well as a selection of online articles on the subject areas to be tested. I submitted my application and began to prepare in earnest. The Gift of Excellence from the IABC Foundation toward my application for the exam was the final encouragement I needed. Without the morning and evening commute I had extra hours to read and network with other communicators. COVID-19 brought the blessing of remote work. "But with a hectic work and home schedule, I was unable to take the certification exam as quickly as I had anticipated. She said she was fortunate to continue working as a consultant, which allowed her to amass experience in diverse sectors. I began gingerly, then with increasing confidence, to unpack the potential of vlogs, short-form videos, group wikis and podcasts." I was already an accredited business communicator (among the first set of three Jamaicans to receive this designation from the IABC), but now needed to update my body of work and my skills to match the dynamism of an evolving marketing and communication landscape. "Thus began my journey toward certification. There was a wide gamut of technologies to which I had to become accustomed if I wanted to be relevant and communicate effectively in professional settings. "Social media platforms, which had previously been a space for cute family pictures and informal news commentary, had blossomed into the go-to spot for many interactions. "When I returned to the workforce in 2014 after an eight-year hiatus to look after my two young boys, I realised that in the years in-between, developments in technology had swept my profession into uncharted waters (at least for me)," she wrote in Catalyst, the official publication of the International Association of Business Communicators (IABC). I intend to constantly refresh my knowledge to remain current and at the top of my game," she told All Woman. "This is a significant accomplishment in my field, and I have extra confidence now that I have been tried and proven. The SCMP is internationally accredited to ISO (17024) standard, and Reid says the certification endorses her proficiency in advising and leading, management, strategy development innovation, ethics, and reputation management. WITHOUT a doubt, communication specialist Lavern Jacqueline Reid sees receiving international certification by the Global Communication Certification Council as a strategic communication management professional (SCMP) in May this year as her best career achievement to date.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |